Fitness Marketing For Booming Bootcamps
Saturday, February 13th, 2010Fitness boot camps are all the rage lately. While extra money and an easy way to grow a client base it makes sense.However, marketing needs to be a priority to grab as many customers as possible. This is why it is so crucial that you understand the fundamental strategies to market your fitness bootcamp.
Fitness Bootcamps can Expand your Business
Fitness bootcamps are more popular than ever as people search for new ways to lose weight, build muscle mass and increase their overall health. These bootcamps are also wonderful ways for personal trainers to introduce themselves to a new set of potential clients, while earning some extra dollars in the process.
Problem is, even the best fitness bootcamps won’t acheive these goals if potential attendees don’t konw they exist. That’s where marketing comes in. Remember, you’re running a business. And all businesses rely on sound marketing strategies to survive.
Word-of-Mouth is the Most Powerful Marketing
There are lots of ways to promote your fitness bootcamp. The most powerful, though, may be through positive word-of-mouth advertising. Potential clients are more likely to trust recommendations that they receive from their friends and famiy members than they are the words written on a brochure or in a newspaper ad.
Start advertising your fitness bootcamp by sharing the news with your own network of family members and friends. Tell your existing clients about the bootcamp, too. And invite each of them to tell their family, friends, and co-workers.
Many, many people have a desire to lose weight and feel healthy and fit. The odds are good that your existing clients, friends and family members know some of them.
Let the Community Know
Effective marketing doesn’t have to be expensive. You can publicize your fitness bootcamp by taping flyers to the windows of local coffee shops, bookstores, grocery stores or hair salons. Most local businesses are happy to help a fellow area entrepreneur promote their events.
Of course, it’s essential that you include all important info on your flier - this includes the place, time, dates, and contact info people can call if they’re interested in the bootcamp.
Tap into the Local Press
As your bootcamp dates approach, tap into the power of local community papers. Most communities have several weekly newspapers, shoppers and magazines. Those who edit these publications are hungry for articles to add to the pages. If you send quality content they’ll be happy to publish a press release highlighting your upcoming bootcamp.
Make sure, again, to include all the important information about your bootcamp in these releases. Make sure, too, to send your releases to a specific editor, not to a general mailbox. Most newspaper Web sites have staff listings that allow you to easily find their health or community editors.
Profit from Google
Google is a gold mine when done correctly. First they love blogs, so create a wordpress blog for your bootcamp and add a ton of content. Potential clients searching the Internet will find your site and could become clients. Here are more reasons why you need a blog.
Second, use Google Pay-Per-Click (PPC) ads. When you really get PPC it’s possible to reel in excellent and inexpensive leads. Facebook is another hugely effective tool for marketing. Running Facebook ads can bring you some very targeted leads.
Ready to grow your Trainer Business?
Six-figure fitness instructor jobs exist. You just need to know where to look and how to market yourself.
Refresh and rejuvinate your personal trainer business with these fitness marketing ideas.
Want more expert advice on growing your fitness business. Check out these health info articles.
